Events can be confusing for guests, especially if it’s a venue they’ve never visited before. Signage, especially well-placed signage, is a simple but effective way to make any event better for guests. Signs can give direction, display branding, and generally give guests a sense of what to expect.
Directional Signage
Directional signage is simple and highly effective. It helps guests know where to go and where things are in a potentially unfamiliar location. Signs can indicate placement of bathrooms, receptions, registrations, different seating groups, and any other basic directional information guests might need to find their seats or anything else they may need.
Registration Signage
Going off that, registration signage is essential. Registration is often subject to confusion and bottlenecks for guests. Signage clearly placed at registration can alleviate bottleneck and confusion by clarifying who should be in what line (eg. VIPS vs. GA lines, splitting attendees by last name, etc.) providing order to the chaos.
Branding
Branding is essential. Every photograph taken by either professional photographers or attendees should include signage with branding. Signage with branding is a quick and effective way to ensure that guests know exactly where they are, what event they are attending, and that every photo has event branding.
Schedules
Schedules on signs are a quick and efficient way to let guests know what to expect and look forward to over the course of the event. Whether it’s in the moment announcements of what’s going on, or a fully laid out schedule of the event ahead, schedules help alleviate stress and friction by giving guests clear expectations of what to expect and when.
